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Exploring the creative interior process.
Hatchmark builds brands that stand out and above the rest to hold their own and set their organization apart in an all-too-often sea of the same. We were tasked with building a visual representation of the excellence they bring to every project.
Part of helping brands stand out involves a deep level of adaptability and range. In some sense, featuring all of their projects in a portfolio goes against a core principle of the process, consistency. The work is so expansive that it’s impossible to porpoerly scope the work in a single presentation. So we asked ourselves, how can we create a film that elicits the same feelings you would want someone to feel when they look at your portfolio.
The interior of the creative process is a sort of mystery. There’s a certain density and uknowability of the creative mind. As a design studio they are translating the ambiguous interior process of networking into a clear, interpretable, executable, ideas. We’re honoring the complexity of this interior world. This is in honor of the things that happen behind closed doors at the agency. This is the magic… but it’s something we all know and love naturally. Nature.
Working closely with our Art Director, Austin Owens, we carefully crafted a wall that was wrapped in the various personalities that make us Hatchmark Studio, a visualization of their ethos. Austin worked closely with the our Director Destyn Patera and gaffer, Liam Dunaway to shape the room progressively. The production team simultaneosly collected varios art direction elements and developed various creative lighting techniques to tell the HMS teams history in a single frame. From concept to screen we maticulously framed this space.
